Style guide elements.

The following content components serve as a guideline for your brand style guide. Of great importance is the style of delivery of the elements. You can make it look like a technical handbook or a visual “voice” that communicates the spirit of the company. Or both!

table of contents
introduction
core values
key elements - logo, color palette, typography, imagery

LOGO USAGE, COLOR, TYPOGRAPHY, IMAGERY
symbol and wordmark
logo approved relationships - signature
logo clear space and minimum size
logo incorrect usage
logo acceptable color usage
logo incorrect color usage
logo color breakdown
color palette
typography
imagery - special photo technique, illustration ?

STATIONERY SYSTEM
business cards
letterhead
envelope
A2 Note card full color
A2 Note card blind embossed logo
A2 Note card full color reversed logo
personalized notepad
standard notepad

OTHER APPLICATIONS
packaging - labeling, container, vending machine
print - brochure, report
advertising - ad, billboards
signage
vehicles
apparel
new media

REPRODUCTION
Instructions to go on company web site for information and downloads
DVD with digital design and production elements