Pitching coach.

Small (not tiny but simple) projects can be as creatively rewarding as a big integrated program. Maybe more so because the creative freedom for these little guys are about as good as it gets. An example.

This week a friend who has been talking about “doing something” for three years invited me for a cup of coffee at a nearby Starbucks. He wanted to do an ad. His scribbles (concepts) were pretty good but his printer told him he needed digital artwork. So that is why he called—to execute his ideas. I waited three years for this?

Three emails later the resulting new logo and a little ad. Thanks Bill! It was fun! BTW—Bill insists this concept was mine.